What tools does the MarTech user pair most often with Adobe Marketing Cloud?
CabinetM aggregated data from hundreds of live marketing stacks across the B2B and B2C spectrum exposes the most common marketing technology products used alongside anchor technology platforms. Tools that appear more often are larger and closer to the center. Those that appear smaller on the graphic appear less often – but it’s important to note that no two stacks are the same and that tools that appear less frequently may be vital to the operations of the enterprises using them.
Adobe Marketing Cloud is an integrated suite of products comprising a comprehensive, end-to-end marketing automation and management solution. The platform provides insights across a range of analytics, social media management, advertising campaign management, audience targeting and web experience management. It comprises eight modules, each also available as a stand-alone tools.
The StackMates graphic is what we see at CabinetM when marketers use Adobe Marketing Cloud in stacks: The most popular tools are biggest and toward the center — Brightedge, Epi, Twitter and LinkedIn are the most popular tools paired with Adobe Marketing Cloud.
Farther out on our graphic you’ll see tools that appear larger when we look at other programs, but don’t presume they’re less important. For the marketers using SEMRush or HubSpot with Adobe, that may be a central part of their program, just not as popular a strategy for marketers building stacks.
You can build a stack on CabinetM to help manage your marketing technology, too. Erica Ross in our office at eross@cabinetm.com can answer questions for you, and you’ll be off saving time and money in no time.
