A Practical Guide for Marketers Building and Managing Marketing Technology Stacks
Attack Your Stack, has been written to help you with the process of building and evolving your marketing technology stacks. Written by CabinetM CEO, Anita Brearton, with support from Jeff Harvey (Red Wing Shoes), Allen Pogorzelski (Openprise), and Stacy Falkman (Paychex, Inc.), Attack Your Stack delivers insights derived from the hundreds of marketing stacks being managed on the CabinetM platform and from CabinetM’s community of marketing operations professionals.
The workbook is succinct, filled with worksheets that invite the scribbling of ideas, and covers the entire lifecycle of the marketing technology stack.
My goal in developing the workbook was to deliver insights in a form that was useful to marketing operations teams. Readers do not have to be CabinetM users in order to leverage the recommendations in the workbook, though I do believe it would definitely make every marketer’s life easier!
Anita Brearton
Author, Attack Your Stack
Key topics in Attack Your Stack:
Identifying stakeholders
Stack architecture
Stack auditing
Stack strategy
Product discovery
Stack management
Attack Your Stack is available on Amazon (Kindle $4.99, Print $9.99). Free printed copies are available from CabinetM.
