What tools does the MarTech user pair most often with Eloqua?
CabinetM aggregated data from hundreds of live marketing stacks across the B2B and B2C spectrum exposes the most common marketing technology products used alongside anchor technology platforms. Tools that appear more often are larger and closer to the center. Those that appear smaller on the graphic appear less often – but it’s important to note that no two stacks are the same and that tools that appear less frequently may be vital to the operations of the enterprises using them.
Oracle Eloqua is a marketing automation solution that enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.
The StackMates graphic is what we see at CabinetM when marketers use Eloqua in stacks: The most popular tools are biggest and toward the center — Google Analytics, LinkedIn, Adobe Analytics are the most popular tools paired with Eloqua in CabinetM stacks.