What tools does the MarTech user pair most often with HubSpot?

CabinetM aggregated data from hundreds of live marketing stacks across the B2B and B2C spectrum exposes the most common marketing technology products used alongside anchor technology platforms. Tools that appear more often are larger and closer to the center. Those that appear smaller on the graphic appear less often – but it’s important to note that no two stacks are the same and that tools that appear less frequently may be vital to the operations of the enterprises using them.

HubSpot is a marketing platform that leverages "inbound marketing," what HubSpot calls "a business methodology that attracts customers by creating valuable content and experiences tailored to them." The automation platform supports social media marketing, content management, web analytics and search engine optimization.

The StackMates graphic is what we see at CabinetM when marketers use HubSpot in stacks: The most popular tools are biggest and toward the center — Google Analytics, HubSpot CRM, WordPress and Mailchimp are the most popular tools paired with HubSpot in CabinetM stacks.