MailChimp

What tools does the MarTech user pair most often with MailChimp?

CabinetM aggregated data from hundreds of live marketing stacks across the B2B and B2C sprectrum exposes the most common marketing technology products used alongside anchor technology platforms. Tools that appear more often are larger and closer to the center. Those that appear smaller on the graphic appear less often – but it’s important to note that no two stacks are the same and that tools that appear less frequently may be vital to the operations of the enterprises using them.

Mailchimp is a marketing automations platform that enables marketers seeking to promote via email, social, landing pages, postcards, and more — all from a single platform. Mailchimp, founded as an email platform for small business, now includes a Marketing CRM, audience dashboard, the ability to tag and segment data, an address finder, predicted demographics, lookalike audience finder and personalization tools.  

The StackMates graphic is what we see at CabinetM when marketers use MailChimp in stacks: The most popular tools are biggest and toward the center — Google Analytics, WordPress, Facebook and LinkedIn are the most popular tools paired with MailChimp in CabinetM stacks. 

Farther out on our graphic you’ll see tools that appear larger when we look at other programs, but don’t presume they’re less important. For the marketers using SEMRush or HubSpot with Adobe, that may be a central part of their program, just not as popular a strategy for marketers building stacks.

You can build a stack on CabinetM to help manage your marketing technology, too. Erica Ross in our office at eross@cabinetm.com can answer questions for you, and you’ll be off saving time and money in no time.