Merge Your Stacks

A Practical Guide for Combining and Consolidating Marketing Stacks During Mergers and Acquisitions

Leveraging Your Peer Network

The tough part of the product discovery process comes in trying to make a decision among your three finalists—the more expensive and complex the platform, the tougher the decision. You conceivably could be making a decision that commits you to a vendor and technology strategy for the next three to five years. we have spoken to a lot of marketers who have been in this position, and without exception, all have mentioned that reaching out to their peers for input was beneficial to the decision-making process and to the alleviation of stress around making the final decision. Even with so much information available online and so many experts to reach out to, there is nothing quite like the honest opinion from a trusted colleague who has walked down the road ahead of you.