Merge Your Stacks

Stack Layers

The most common approaches to defining stack layers are by:

  • Product category
  • The steps in the sales and marketing funnel 
  • Buyer journey
Product lifecycle (Evaluate, Test, In Use, Retire). This approach generally only works for small stacks or bounded projects. We see this approach most often when someone is trying to capture a full lifecycle picture for a specific category. 

Though structuring by product category is the most common approach, any approach that aligns with how you think about tracking technology will work. What’s important in an M&A environment is that if you create one integrated stack, you all agree on the approach. If you are building two independent stacks, adopting a common structure for each will make it easier to compare layers, products, and learn from each other.