Pardot

What tools does the MarTech user pair most often with Salesforce's Pardot?

CabinetM aggregated data from hundreds of live marketing stacks across the B2B and B2C sprectrum exposes the most common marketing technology products used alongside anchor technology platforms. Tools that appear more often are larger and closer to the center. Those that appear smaller on the graphic appear less often – but it’s important to note that no two stacks are the same and that tools that appear less frequently may be vital to the operations of the enterprises using them.

Pardot is an on-demand software solution providing marketing automation. Pardot's platform can be leveraged to grow pipeline and generate better leads by allowing marketing and sales departments to create, deploy, automate, and manage marketing campaigns online. Its users create landing pages and forms, run highly-targeted email campaigns, and personalize the buyer’s experience from click to close. They also track engagement with campaigns, improve follow-up speed, and combine the powers of marketing and sales to turn leads into customers.

The StackMates graphic is what we see at CabinetM when marketers use Pardot in stacks: The most popular tools are biggest and toward the center — LinkedIn, Twitter and Google Analytics are the most popular tools paired with Pardot in CabinetM stacks.