What tools does the MarTech user pair most often with Tableau?
CabinetM aggregated data from hundreds of live marketing stacks across the B2B and B2C spectrum exposes the most common marketing technology products used alongside anchor technology platforms. Tools that appear more often are larger and closer to the center. Those that appear smaller on the graphic appear less often – but it’s important to note that no two stacks are the same and that tools that appear less frequently may be vital to the operations of the enterprises using them.
Tableau is an enterprise analytics solution that connects to any data source securely and provides self-service analytics at scale.
The StackMates graphic is what we see at CabinetM when marketers use Tableau in stacks: The most popular tools are biggest and toward the center — Google Analytics, LinkedIn and Twitter are the most popular tools paired with Tableau in CabinetM stacks.