Zapier is a tool primarily for non-technical users to connect web apps in fast, productivity-boosting “zaps.” Pick a Trigger that sets your Zap into motion. Whenever the trigger happens in one app, Zapier will automatically perform the same action in another app. Simple, fill-in-the-blank setup is all you need to get started. Go from idea to workflow in minutes.

What tools does the MarTech user pair most often with Zapier?

CabinetM aggregated data from hundreds of live marketing stacks across the B2B and B2C spectrum exposes the most common marketing technology products used alongside anchor technology platforms. Tools that appear more often are larger and closer to the center. Those that appear smaller on the graphic appear less often – but it’s important to note that no two stacks are the same and that tools that appear less frequently may be vital to the operations of the enterprises using them.

Google Analytics, one of the most popular programs for marketers, is quickly followed by HubSpot, the automation platform built for inbound marketers. On our graphic, the larger a platform, the more it appears in stacks with Zapier.

LinkedIn is nearly twice as likely to be seen in stacks than Twitter or Facebook.

Collaboration tools like Slack, Google Docs and Dropbox appear just as often for marketers as the A/B testing platform Optimizely.

Every stack is different — the strategy and needs of any one enterprise are different from the next, requiring different tools. What’s in your stack?

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