Attack Your Stack

A Practical Guide for Marketers Building and Managing Marketing Technology Stacks

Chapter 5 Start Small

One Stack Layer at a Time

Sometimes the task of building or rationalizing a stack can seem overwhelming particularly in environments where two companies have merged and are trying to get to an optimal stack to support everyone. 

If you find yourself overwhelmed, I recommend reviewing one layer of the stack at a time and working layer by layer before creating a consolidated stack. 

Chapter 5 Stack Hierarchy